Zepho Privacy Policy
Last Updated: December 2025
This Privacy Policy explains how Zepho Sports Limited ("Zepho", "we", "us", "our") collects, uses, stores, and protects your personal data when you use our website (www.zepho.ai) ("Site") and our mobile applications ("Apps").
We are committed to protecting your privacy. Please read this Policy carefully to understand how we handle your information.
1. Who We Are
Zepho Sports Limited is a company registered in England and Wales. We act as the data controller for personal data processed through the Site and Apps.
Contact: support@zepho.ai
Registered address: 27-37 St George’s Road, London, SW19 4EU, UK
2. What Personal Data We Collect
We collect data in the following categories:
A. Information You Provide
Account details: name, email address, password
Profile information: age, gender, athletic goals, training preferences
In-app submissions: feedback, messages, notes on training
Customer support interactions
B. Automatically Collected Data
Device information: model, operating system, unique identifiers
Log data: IP address, pages viewed, timestamps
App usage information: features used, session duration, interactions
C. Wearable and Third Party Data (If You Choose to Connect)
Heart rate data
Sleep metrics
GPS data and route information
Activity history
Training load and recovery statistics
Third party sources may include Garmin, WHOOP, Apple Health, Zwift, Strava, and similar services.
D. Payment Information
Payments made via the Apple App Store or Google Play Store are processed by those platforms. Zepho does not receive or store your full payment details.
3. How We Use Your Data
We process data for the following purposes:
A. To Provide and Personalise the Zepho Service
Creating training plans
Adapting plans based on feedback and wearable data
Providing coaching guidance
Improving app functionality and performance
B. To Communicate With You
Service announcements
Updates to features or terms
Customer support responses
C. To Improve Zepho
Analysing usage patterns
Training internal models
Developing new features
D. Legal and Compliance Purposes
Preventing misuse
Meeting regulatory obligations
Responding to legal requests
We only process personal data where we have a lawful basis, which may include: performance of a contract, legitimate interests, consent (for health and wearable data), and compliance with legal obligations.
4. How We Share Your Data
We may share data with:
A. Service Providers
Trusted partners who help us deliver the service, such as:
Cloud hosting
Analytics providers
Customer support tools
Notification services
B. Third Party Integrations
When you connect Zepho to services like Garmin or WHOOP, data flows according to your permissions. These services have their own privacy policies.
C. Legal or Regulatory Authorities
Where required by law or to protect our rights.
We do not sell personal data.
5. International Transfers
We may transfer data outside the UK and EEA, including to the United States. When we do, we ensure adequate protection using:
Standard Contractual Clauses
UK International Data Transfer Agreements
Frameworks or certifications recognised by regulators
6. Data Retention
We keep your data only for as long as necessary to:
provide the Zepho service
comply with legal requirements
resolve disputes
If you delete your account, we will remove or anonymise your data within a reasonable time, except where retention is legally required.
7. Security
We use technical and organisational measures to protect your data against loss, misuse, and unauthorised access. These include:
encryption
secure servers
access controls
activity monitoring
No system is perfectly secure, but we work to maintain a high security standard.
8. Your Rights
Depending on your location, you may have the following rights:
Access your data
Correct inaccurate data
Delete your data
Restrict processing
Object to processing
Data portability
Withdraw consent (for wearable and health data)
To exercise these rights, contact support@zepho.ai
We may need to verify your identity before processing your request.
9. Children’s Data
Zepho is not intended for users under 18. We do not knowingly collect data from minors without parental consent. If you believe a child has used Zepho without consent, contact us.
10. Cookies and Tracking Technologies
Our Site and Apps may use cookies and similar technologies for:
analytics
authentication
preferences
You can adjust cookie settings through your browser. Full details are provided in our Cookie Policy.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. If changes are significant, we will notify you by email or through the Apps.
Continued use of Zepho after updates indicates acceptance of the revised policy.
12. Contact Us
If you have questions or concerns about this Privacy Policy or your personal data, you can contact us at:
Zepho Sports Limited
27-37 St George’s Road
London, SW19 4EU
United Kingdom